Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...