CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings ...

ChatGPT continued the fragmentation of the search journey, which hops between platforms and intents. Here's how to pivot your ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Online advertising’s privacy problem isn’t just about bad actors; it’s about bad metrics, says Adelaide CEO Marc Guldimann.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to Firefox.

Through Index's data vendor marketplace, curators can access third-party data sets without their own integrations.

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the ...

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and ...