A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

Last year, marketers at Icelandair began noticing a worrying trend. Consumers had been debating the veracity of photographs ...

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

If brands didn’t already know how AI companies feel about their intellectual property, new lobbying efforts this month made ...

Cable and internet provider Charter Communications, which operates as Spectrum, has chosen VCCP and Horizon Media as its new ...

A few highlights: Lumber Liquidators hypes its spring sale on select flooring, now through April 8. Lysol promotes its new ...

Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable ...

Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...

Yahoo has named Josh Line as its new chief marketing officer, just as the internet brand turns 30 and as it pushes to promote ...

Discord is using this year’s IAB PlayFronts, a showcase for the gaming community to brands, to make its most direct pitch yet ...

From challenging imposter syndrome to building space for others, women executives share what it really takes to lead with ...