Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates ...

Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena ...

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

No, California Pizza Kitchen is not having a midlife crisis. Erika Wheless is a marketing reporter covering restaurants and ...

What to know about moving from an agency to the brand side—and how it can boost your career.

The founder and chief marketing officer at EM Strategic Partners writes about not waiting for permission to be who you are.

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

The new sports drink from Michelle Obama’s Plezi Nutrition brand represents how the two-year-old better-for-you food company ...