After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; ...

As audiences grow weary of digital content and AI-driven work, brands should embrace physical media, analog activations and ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...