Donald Trump loved Twitter during his first term. Now he's aligned with its owner, Elon Musk. What's that mean for Twitter/X this time around?

Thanks to a new partnership between Nielsen and Twitter, it’s called Twitter TV Ratings, a tool that tracks TV-connected conversations on the social media juggernaut that now boasts 218 million ...

It’s an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US. Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV ...

The Nielsen Twitter TV Rating will provide metrics for the total audience for social TV activity, including Twitter users participating in conversations about shows on the network, in an attempt to ...

Elon Musk announced the beta launch of X TV, a new OTT streaming service by his platform X, formerly Twitter, offering live channels and cloud-based features, now available exclusively on Android ...

Twitter collaborates with Sundance Channel for its first TV premiere, exploring new media possibilities.

Nielsen released its first ever Twitter ratings on Monday, providing TV networks a new measure by which to pitch their shows to advertisers. The Nielsen ...

After first announcing plans for a “video-first platform” earlier this year, X (aka Twitter) has officially launched a new TV app dedicated to video. The new app is available in beta via Amazon Fire ...

Of course, Twitter has been around for years and people have been tweeting about TV for nearly as long. Nielsen has struggled in recent years to keep up with the new ways television is consumed ...

Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on Twitter about TV programming.

Twitter — and Elon Musk — is important for Trump 2.0. But Trump has always been a TV person, and that's not going to change.