The "Sigma Sigma Boy" trend, featuring a song by Russian artists Betsy and Masha Yankovskaya, has taken social media by storm. The trend celebrates the "Sigma male" archetype – independent, self ...

Alpha, beta, and (ugh) sigma males aren't places in a natural order, they're just bullshit.

The parodies are like a best-hits collection of slang popularized by Gen Z and Alpha: rizz, skibidi toilet, fanum tax, sigma, griddy, and more.

Even as they sing of solitude, weighted blnkt's homespun style gives its music a sense of warmth that encourages us to stick around.