Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with red backgrounds average 31% higher conversion rates across all platforms.

If you’re planning on selling something on eBay, make sure the background color in your ad is red.Researchers have found that red backgrounds lead to more aggressive bidding, according to a ...

The push for so-called "red flag" laws and stronger background checks is gaining steam amid apparent support from President Trump and Democrats in Congress in the wake of the two mass shootings in ...

Red—it’s the color of arousal, aggression, and...higher eBay bids? According to a new study published in the Journal of Consumer Research, the answer is yes. eBay items with a red background ...

A new study published by the Journal of Consumer Research concludes that people bid higher on eBay if the background is red, as the colour is more 'aggressive.' ...

Therefore, a red background is advantageous to sellers as aggressive bidders will try to win by outbidding other potential buyers and therefore offer higher bids.

In the first experiment, photos of women with white or red backgrounds were presented to male students. Women's photos with a red background were judged to be more attractive than those with a ...

Researchers in Germany showed 120 men - half in their 20s - images of a woman on a white and red background and asked them to rate how attractive she was.

After a school shooting in Texas, some senators say red flag laws or background checks could make it through Congress, but they face an uphill battle.

When an online negotiable-price vacation package was presented against a blue background, research subjects made a “best offer” of $712, on average—but they went only as high as $684 when ...

Red flag, expanded gun background checks added to larger Minn. public safety bill With the legislative deadline nearing and with the DFL holding a narrow majority in the Senate, it’s still not ...