We're very mindful of Dictionary.com's word of the year — see what it is
Dictionary.com has announced its 2024 Word of the Year as "demure," a term that was popularized by TikToker Jools Lebron.
Very mindful! 'Demure' is Dictionary.com's Word of the Year
We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by announcing that "demure" is its word of the year (via Time ). This year, as Brat summer started to wind down, a new supreme was rising: Jools Lebron.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
Dictionary.com's Word of the Year is very mindful, very cutesy
Dictionary.com's word of the year is demure, a nod to the "very mindful, very demure" social media trend started by TikTokker Jools Lebron. Demure beat out brainrot, brat (inspired by the Charli XCX album of the same name),
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.
‘Demure’ named as Word of the Year by Dictionary.com
Demure,” a word that gained viral fame on TikTok has been named Dictionary.com ‘s 2024 Word of the Year. “The Word of the Year isn’t just about popular usage; it reveals the stories we tell about ourselves and how we’ve changed over the year.
Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
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