A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less ...

Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

Cannes Lions has confirmed that, after consultation with the entrant company, DM9, the Creative Data Lions Grand Prix winner, 'Efficient Way to Pay' for Consul, has been withdrawn. This follows the ...