Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.
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Who is Santino Pietrosanti? Jaguar brand director’s DEI speech goes viral amid rebrand commercial backlash
In the wake of this, the brand’s director Santino Pietrosanti’s DEI speech from the 2024 Virgin Atlantic Attitude Awards has surfaced online. The event, which the car brand powered ...
Backlash as diversity activist champions controversial Jaguar rebrand
A widely ridiculed rebrand of Jaguar is designed to “shift it to a whole new space”, according to the historic carmaker’s ...
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‘Soon you’ll see things our way’: Jaguar warns those not onboard with its DEI agenda
"Soon you'll see things our way," the official Jaguar X account countered in what was seen online as a somewhat threatening manner.
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Who owns Jaguar now? Rebrand commercial controversy explained amid mounting backlash
According to The New York Post, the plan was revealed by Santino Pietrosanti, Jaguar's head of brand, when he appeared at the Virgin Atlantic Attitude Awards last month. He stated: "We've launched ...