PrettyLittleThing‘s demure shift is the beginning of the end. Okay, so that’s a bit dramatic, but the brand did announce it ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

PrettyLittleThing has got a new look, chasing after the demand for so-called ‘quiet luxury’. But for Katie Rosseinsky, it’s ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...

Women are sounding the alarm about the pipeline that is propelling them into conservative and even far right content, all ...

LOVE Island stars are set to lose MILLIONS as huge fashion brand PrettyLittleThing are moving in a “new direction”. Over the ...

PrettyLittleThing shoppers are snapping up bargains after the retailer revealed over 12,000 discounted products as part of a ...

PrettyLittleThing shoppers have hit out at brand after it unveiled a dramatic rebrand on Monday - with some calling the new clothes 'ugly' and 'not inclusive'. The UK-based fast fashion brand ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...