Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen’s The Gauge for March, with the NCAA ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...