Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...
The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...
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