Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with analysts and employees.

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Love on the Spectrum will return to Netflix with Season 4 following a successful third season on the streamer. The reality series is insightful and warm-hearted, following people on the autism spectrum as they navigate the world of dating and relationships.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

On his Thursday, May 8, 2025 first quarter-earnings conference call, Perrette said his and David Zaslav ’s “password-sharing crackdown initiative” will take “12 to 18 months” to be “full steam.” It “will create another boost of both subscriber and [average revenue per user] growth through the extra member add-on,” Perrette said.

V ery little positive can be said about Warner Bros. Discovery Inc. (NASDAQ: WBD), which was created by a merger of Discovery and AT&T’s media operations. The stock has taken a

Netflix has announced it is rolling out a new look and a series of additional features to its TV homepage, as the streamer continues to build its stable of film and TV programming, live events and games.