E arlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

With its brightly colored, made-to-go-viral specialty shake, the McDonaldland meal draws from decades of cultural familiarity ...

Tomorrow — the first earnings call since McDonald’s announced and rolled out the return of Snack Wraps in June — we’ll find ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The return of Snack Wraps has left some locations temporarily short of ingredients as brisk sales come after a tough stretch for the burger giant.

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

The fast-food giant generated strong traffic last week after bringing back the product, according to data from Placer.ai.

A former McDonald’s chef has revealed that the returning Snack Wraps have caused “havoc” in kitchens, and they might be ruining the experience for customers.