In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The company told ‘Fast Company’ that its recent packaging misprint, which included a URL that mistakenly led to a porn site, was not a result of its Adobe Firefly partnership. Something bad is happening in Oz.

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters from the movie Wicked directs people to an adult pornography website, which

Mattel isn’t so “Popular” right now. The toy company behind Barbie and Hot Wheels is facing backlash for accidentally listing the URL of a porn website in the packaging of its “Wicked” doll boxes. The merch for the film,

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

The dolls were removed from Amazon and Target after a labeling error linked consumers to a pornographic website.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

"Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website. According to The Washington Post,

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.