Alan Sugar, The Apprentice

The Apprentice, review: Lord Sugar’s latest cohort sound like they’ve been generated by AI
The new series of The Apprentice (BBC One) kicks off in the Austrian Alps, so let’s dip into this year’s idiot fondue. The contestants introduce themselves with overblown statements that sound as if they’ve been generated by AI.
Lord Sugar says he will return for The Apprentice's 20th - unless BBC fire him
The 20th anniversary series of The Apprentice is set to air in 2026 and there has been speculation he would leave afterwards, but Lord Sugar says he will keep working and making the series until he is told "you're fired" by the BBC. Sugar, now 77, says the thought of retirement and having to find a hobby fills him with dread.
‘I won The Apprentice – I’m glad I quit my £300,000 business with Lord Sugar’
Harpreet Kaur won The Apprentice in 2022, securing a £250,000 investment for her dessert company Oh So Yum. Just a year later, she split from Lord Sugar before then parting ways with her £300,000 company the following year. But despite the major career change, Harpreet insists she has no regrets.
'Lord Sugar fired me from The Apprentice but I'll become a billionaire'
The Apprentice star Emma Rothwell spoke to Yahoo after becoming the first candidate fired by Lord Sugar on the latest series of the BBC show.
'I feel privileged to have met Lord Sugar'
"Lord Sugar is exactly how you see him on TV" she said, "I feel absolutely privileged to have met him and been under his guidance." Ms Morshiri said she was urged to apply to the
Lord Sugar tells workers to get their bums back to the office
"They've got to get their bums back into the office," he told the BBC. The businessman-turned-TV personality, who owns office space in central London, has launched into the debate over remote working,
The Apprentice is back, and Lord Sugar looks like he’d rather be anywhere else
Lord Sugar is looking for yet another business partner, but these new candidates just aren’t rubbish enough to be properly entertaining
Lord Alan Sugar says people need to get ‘bums back into the office’
The Apprentice star, who owns a large portfolio of central London office buildings, made the comments in a BBC interview.
'Get bums back into the office' says Lord Sugar
"They've got to get their bums back into the office," he has told the BBC. The businessman-turned-TV-personality, has launched into the debate which has been ongoing since working
Lord Sugar brutally questions Donald Trump's credentials as a businessman in two-word dig
The Apprentice's Lord Alan Sugar has taken aim at former US president Donald Trump, and his credentials as a businessman, in ...
Lord Sugar on The Apprentice’s sex scandal after candidates were ‘caught in hotel’ – and who could play him in biopic
HIS candidates are asked to sign strict agreements ahead of appearing on The Apprentice that ban them from having sex behind ...
Lord Sugar says Trump’s mass deportation of immigrants has made America ‘nervous’
Lord Sugar has been in the US since Trump’s inauguration, and recently visited the president’s Mar-a-Lago residence. In a new ...
The Apprentice viewers stunned as Lord Sugar introduces shake-up from the start
BBC The Apprentice fans were left in shock just minutes into the new series after Lord Alan Sugar introduced a ...
Lord Sugar reveals HOW to get fired saying the habit is the ‘kiss of death’ of workplace
HE’S got some of the largest numbers of young fans on the BBC – but that doesn’t mean that Lord Sugar agrees with a ‘woke’ ...
Lord Sugar Says Brexit Is 'The Biggest Disaster Of My Lifetime'
Lord Sugar has described Brexit as “the biggest disaster of my lifetime” on the eve of the fifth anniversary of the UK ...
Lord Sugar takes aim at Donald Trump's comments about BBC's The Apprentice
Lord Alan Sugar spoke about his working relationship with President Donald Trump ahead of the premiere of The Apprentice ...
The Apprentice's Lord Sugar fumes days of 'hard graft are gone' as he slams work from home culture
Tim - who won the first ever series of The Apprentice - worked alongside Lord Sugar for two years with his own business and ...