Ofcom's latest annual report shows YouTube emerging as a primary destination for audiences of all ages while broadcast TV ...

The company has chosen 200 of the most-watched YouTube channels to become part of its regular audience reporting, including ...

Up until now, Jump Ahead has been exclusive to YouTube's web and mobile platforms. That's perplexing, especially since TVs are the primary YouTube viewing source in the US (by wat ...

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has ...

This reinforces what YouTube CEO Neal Mohan announced back in February: that TVs had surpassed mobile devices as “the primary device for YouTube viewing in the U.S.” as of December 2024.

Disney, in second place, continues to lead all legacy TV-network based companies with a 10.7% share followed by NBCU with 8.0%; Paramount, 7.9%; Netflix, 7.5% and WBD and Fox Inc. each with 7.0%.

Sampson weighed in on the increasing usage of YouTube on TV sets. “Here in the U.K., 41 percent of all YouTube viewing is on the TV set,” with some of that being driven by kids.

For the third straight month, YouTube led all media companies in the United States in TV viewing time. Nielsen ’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV ...

In just two years, YouTube’s share of total TV viewing has jumped 53%, going from 7.9% to 11.6%. The overall viewing upturn has been increasingly driven by older audiences, Nielsen said.

Nielsen ranks YouTube as #1 media distributor in terms of its share of TV viewing, followed by Disney, Netflix and NBCU ...

YouTube commanded more TV time than any other media provider in the United States in February, and its top ranking was thanks in part to viewers over the age of 50. The service accounted for 11.6 ...

As reported in Nielsen’s The Gauge™, while time spent watching streaming content in June was up over 5% compared to May, ...