Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

Viewing trends have started to settle into more seasonal patterns. That's the main takeaway from the latest installment of ...

NEW YORK—YouTube hit record share of monthly TV viewing in February and had the largest share of TV viewing by the major media companies, according to Nielsen’s February 2025 Media Distributor Gauge, ...

In just two years, YouTube’s share of total TV viewing has jumped 53%, going from 7.9% to 11.6%. The overall viewing upturn has been increasingly driven by older audiences, Nielsen said.

Time spent watching the Alphabet-owned video platform on TV is up 53% from the same period two years ago, according to Nielsen.

Following typical seasonal trends, time spent watching television decreased ... TV in February was up 2.5% versus last month to represent 11.6% of total TV viewing—a record for YouTube and the ...

Over a decade after the release of the first 4K TV’s, for some reason live TV has remained almost entirely limited to 1080p (or lower) resolution. An interwoven web of outdated capture and ...

By Rick Porter Television Writer YouTube ... on TV screens — more than the combined 28 percent for teenagers and adults 18-34. The media distributor rankings don’t include viewing on computers ...

Nielsen Media Distributor Gauge calculates total viewing by media distributors across broadcast, cable, streaming and other categories. YouTube results under Nielsen Total TV/Streaming Snapshot do ...

February was a decidedly up-and-down month when it came to TV viewing ... YouTube and Netflix continued to increase their viewership shares during the month as well. Typically, seasonal trends ...