Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

Nielsen ’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight ...

In many ways, the trends in YouTube viewing on TV mirrored those of traditional TV, as “content that viewers traditionally watch on TV, like sports and kids programs, gained momentum on YouTube this ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

YouTube has revealed new stats and insights about viewing in the living room, a key strategic area of recent focus for the video giant. Total daily viewing via a TV set reached 1 billion hours ...

Nielsen Media Distributor Gauge calculates total viewing by media distributors across broadcast, cable, streaming and other categories. YouTube results under Nielsen Total TV/Streaming Snapshot do ...

YouTube has made history as the first individual ... % increase versus the previous month and comes after it hit 9.9% of TV viewing in June and secured the second largest share of TV viewing ...

Following typical seasonal trends, time spent watching television decreased ... TV in February was up 2.5% versus last month to represent 11.6% of total TV viewing—a record for YouTube and the ...

School-aged children also made up 13% of all TV viewing regardless of platform — the largest total for that age demographic since July 2023. Also Read: Disney Poaches YouTube Subscription Exec ...

YouTube took the largest haul of audience of ... The video platform earned 9.9 percent of all TV viewing audience last month, edging out Netflix which netted 8.4 percent. Other streamers, like ...

Phil Nickinson / Digital Trends YouTube TV didn’t invent multiview ... The feature is currently only for TV-based viewing. This feature lets you jump to various segments within select news ...