CAT Yellow: The Story Behind Caterpillar's Iconic Logo & Color Scheme
the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, ...
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How these 23 brands are using colors in their logos to influence their customers
Yellow is also another color that can easily be spotted from ... Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun and energy of the Baskin-Robbins brand." ...