‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
For decades, Australian bootmakers have been fighting a $US50 billion giant for the right to call uggs, uggs – and losing.
laconceria3d
UGG dispute: Australian Leather adopts ‘Since 1974’ for foreign countries
UGG boots have been disputed for almost 10 years between Americans (Deckers) and Australians (Australian Leather). In order ...
Ugg boots are back – and this time I’ll approach with caution
Sheepskin-lined slippers as outerwear was a huge Noughties trend, and now Ugg boots are having a resurgence. Katie Rosseinsky ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
JD Supra7d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
yourlifechoices.com.au13d
Iconic brand UGG changes its name because of this reason
For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...
Sydney Morning Herald13d
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
Versions of this story stretch back to the 1970s, when an Australian surfer called Brian Smith was widely credited with founding the brand now known as UGG. Smith left his accounting job and went ...
The Australian13d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots UGG Since 1974 is being sued by US retail giant, forcing it to change its name amid a bitter lawsuit. In a viral TikTok shared by Todd Watts ...