laconceria2d
UGG dispute: Australian Leather adopts ‘Since 1974’ for foreign countries
UGG boots have been disputed for almost 10 years between Americans (Deckers) and Australians (Australian Leather). In order ...
Iconic Aussie brand UGG forced to change name after 50 years: 'Came as a surprise'
UGG Since 1974 is in a David vs Goliath legal fight with a US-based company and they are tweaking their name to avoid any ...
‘Extremely hard’: Aussie brand Ugg Since 1974 forced to change name amid bitter trademark battle
An Australian Ugg boot manufacturer forced to change its name amid a bitter legal fight with a US clothing giant over its sheepskin footwear says it’s just the start of a shakeup of the market.
JD Supra6d
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots, UGG Since 1974, is being sued by a massive US company and being ...
Fashion United13d
Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg
Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers ...
Sydney Morning Herald12d
‘Morally, it sucks’: Inside the Uggly fight over Australia’s iconic sheepskin boots
Versions of this story stretch back to the 1970s, when an Australian surfer called Brian Smith was widely credited with founding the brand now known as UGG. Smith left his accounting job and went ...
yourlifechoices.com.au12d
Iconic brand UGG changes its name because of this reason
For over five decades, the term ‘UGG’ has been synonymous with the cosy, sheepskin-lined boots that have warmed the toes of ...
The Australian12d
UGG Since 1974 brand hit with bitter trademark lawsuit by US giant Deckers
The original maker of iconic Australian sheepskin boots UGG Since 1974 is being sued by US retail giant, forcing it to change its name amid a bitter lawsuit. In a viral TikTok shared by Todd Watts ...