Capturing people’s attention is great. But it won’t do you or your business any good if people don’t remember what you said when they’re deciding what to buy or whom to hire later on.

This handout is available for download in DOCX format and PDF format. Nominalizations are nouns that are created from adjectives (words that describe nouns) or verbs (action words). For example, ...

‘The’ is the most commonly used word in English. ‘The quick brown fox jumps over the lazy dog’ uses all 26 letters of the English alphabet and is called a pangram. Most average adult ...