Narrator: In the span of over 70 years, Fender has become a ... depending on the type of paint. Once the neck is attached to the body, the guitars head to final assembly, where it receives its ...

The new line of guitars, gear, and apparel celebrates the 50th anniversary of Hello Kitty. Fender Unveils Hello Kitty 50th ...

This type of change often requires significant ... On the manufacturing side, Fender guitars were fortunately designed to be somewhat modular to more easily allow for customization.