Will Trivago, a hotel price-comparison site based in Germany, add free links from hotels and online travel agencies like Google did in 2021? CEO Axel Hefer dropped several hints that such a scenario ...

Photo Credit: The Trivago website boasts, 'We know everything about hotels.' Now it is turning to independent hotels and telling them we know a lot about building websites and using marketing tools so ...

In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers. “What has happened ...

If you’re familiar with Trivago, chances are you’re also familiar with the Trivago Guy, the sometimes disheveled, sometimes clean-cut, spokesperson who’s starred in many of the hotel search site’s TV ...

(Reuters) - Hotel-search company Trivago NV is looking to increase the share of its business that comes from independent hotels and alternative types of accommodation at a time when its two dominant ...

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still ...

The hotel meta-search company is struggling in a fast-changing industry. Trivago's fourth-quarter earnings report makes clear that those trends are likely to persist through 2020. The stock plunged as ...