Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

In today's tech-driven world, on-demand streaming services have become the norm for accessing TV and movies. You can watch a ...

and Deloitte’s Digital Media Trends survey shows a $5 increase could push 60% to cancel their favorite service. As costs rise and restrictions tighten, streaming can feel less flexible—while ...

Netflix plans to reach a market capitalization of $1 trillion by 2030, The Wall Street Journal (WSJ) reported this week, ...

Over the past decade, the media, entertainment, and sports sectors have undergone a massive transformation, driven by ...

Streaming has revolutionized how we consume content. Gone are the days of cable subscriptions, DVD rentals, or waiting for ...

While we've seen shifts in consumer behavior over the past few years, they are now happening at an accelerated pace, which impacts those in the media and ...

The rise of free, ad-supported content and creator-driven entertainment ... Consumers are increasingly dissatisfied with the value of paid streaming services. Even though 53% of consumers surveyed say ...

Liz Pelly, Author, "Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist" Streaming services don't pay per stream,and they also don't pay artists directly. Liz Pelly is a music ...