Bull Case: Spirit Airlines’ leadership overhaul and rebranding strategy signal a commitment to transforming its business model, potentially driving higher revenue per passenger and improving ...

Spirit Airlines launches new nonstop flights from Milwaukee to Detroit starting June 13 with fares from $37 and service on ...

The appointment, effective April 21, comes just more than a week after former CEO Ted Christie stepped down as part of a ...

Spirit Airlines aims to shed its low-cost reputation and reposition itself as a premium airline after experiencing several ...

U.S. discount carrier Spirit ... and rebrand itself as a premium airline. In case you missed it: 'See-through clothing,' 'offensive' body art can get you kicked off Spirit Airlines An interim ...

(Reuters) -U.S. discount carrier Spirit Airlines said on Thursday it has appointed rival Sun Country executive, Dave Davis, ...

Since the pandemic, consumer demand has shifted away from low-cost airlines and toward more full-service carriers, driven by a surge in premium travelers. In recent months, Spirit has been attempting ...

It remains to be seen if Spirit Airlines can successfully rebrand after years of growing losses, failed mergers with other carriers, and a financial restructuring under bankruptcy protection.

Spirit Airlines announced on Monday that president ... Spirit’s once-successful strategy of flying longer hours and squeezing more seats into aircraft helped produce strong margins for years ...

April 17 (Reuters) - Spirit Airlines on Thursday appointed Dave ... as Spirit works to move away from its no-frills image and rebrand itself as a premium airline, after years of mounting losses.