The appointment, effective April 21, comes just more than a week after former CEO Ted Christie stepped down as part of a ...

Bull Case: Spirit Airlines’ leadership overhaul and rebranding strategy signal a commitment to transforming its business model, potentially driving higher revenue per passenger and improving ...

Spirit Airlines is charting a new course as it emerges from bankruptcy protection. On March 12th, the Florida-based airline ...

Spirit Airlines aims to shed its low-cost reputation and reposition itself as a premium airline after experiencing several ...

detailing Spirit Airlines’ financial restructuring, investment plans, and rebranding strategy following its emergence from bankruptcy.

The Florida-based airline had filed for bankruptcy protection last November, after years of losses, failed merger attempts ...

Spirit Airlines on Thursday appointed Dave Davis as its new chief executive officer, weeks after the U.S. discount carrier ...

U.S. discount carrier Spirit ... and rebrand itself as a premium airline. In case you missed it: 'See-through clothing,' 'offensive' body art can get you kicked off Spirit Airlines An interim ...

The airline industry is bracing for a seismic shift as Spirit Airlines, fresh from a ... unveils a bold new strategy: a complete rebranding into a premium carrier. The Florida-based airline ...