While often used interchangeably, these two approaches — service design and experience design — possess distinct focuses and methodologies in CX. In the realm of user-centered design, two prominent ...

Being a part of an in-house service design team in the BBC comes with a lot of perks. I get to work on many complex and exciting projects, with a wide range of stakeholders. Every project is an ...

Process design kits consist of a set of files that typically contain descriptions of the basic building blocks of the process. They are expressed, algorithmically, as Pcells. These descriptions are ...

Have you ever thought about how and why something was designed? Who was considered a “stakeholder” for the design? And what biases are baked within the process of designing something? These are some ...

Appropriate use of sound science applied at critical junctures will improve efficiency in the high-wire act of drug development. Pharmaceutical companies walk a tightrope in early drug development.