Presented in a numbered edition box, the Seiko Presage Classic “Shiracha” Limited Edition is limited to 3,000 pieces ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two limited-edition watches—7,000 pieces of each—blend collector lore with fizzy ...

Perhaps my greatest source of shame is the fact that I'm a watch guy. What can I say? I like having a pretty, shiny thing on ...

Seiko and its higher-end sub-brands, Grand Seiko and Credor, have had a busy 2025. Here are the brands' most notable releases so far.

The secondhand market’s a great place to find a well priced watch – you just need to know the brands to look for. If you’re ...

Tornek-Rayville worked with Vietnam War veterans from a classified special ops unit to recreate their Gov't-issued Seikos.

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The exact model on her wrist is the Seiko Prospex SUR608J1. While its design bears some similarities to that of Rolex’s Lady ...

You might not have all day to online shop, which is why we’re committed to doing it for you every week. No need to thank us or anything. From a sale on American Trench socks to discounted watches on ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just mark a milestone; it became the design essence that defines today’s Seiko ...

The BlackCat/ALPHV ransomware gang has added Seiko to its extortion site, claiming responsibility for a cyberattack disclosed by the Japanese firm earlier this month.