As Ramadan begins, millions of Muslims worldwide embark on their Umrah pilgrimage, donning the ihram—a sacred garment ...

Saudi Arabia-based e-commerce platform Aya has closed a $1.6 million seed funding round, led by Khwarizmi Ventures, with ...

SHEIN and Tabby are launching a“Fashion Bus” tour. This initiative will traverse Saudi Arabia, transforming a bus into a mobile fashion haven, showcasing the latest trends and offering ...

Called Al Waha, the first Saudi-owned travel retailer will be straddling all channels from airports and seaports to ...

In a move to promote sustainability, the Ministry of Culture’s Fashion Commission has introduced its Sustainable Ihram initiative. This project focuses on recycling and repurposing used ihrams, ...

The programme aims to raise consumer awareness of fashion recycling while supporting the development of a circular textile economy within Saudi Arabia. Recognising the environmental impact of ...