The shape of the brush at the end of the mascara wand plays a big role in a mascara’s “lengthening” or “volumizing” abilities ... one go-to mascara or a beauty junkie who’s always ...

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The very best waterproof mascaras can withstand swimming or a full-on ugly-cry but still produce the lengthening, curling, and volumizing ... Elle beauty director Kathleen Hou also considers ...

There are deep cuts for the fans too—like the packaging, which combines R.E.M. Beauty shapes with illustrations seen in the original L. Frank Baum books and on the scrim from the musical. Some of the ...

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Her expertise lies in the realm of fashion and beauty ... re willing to bet that mascara is a staple in your daily routine. While the lengthening, lifting, and volumizing effects on your lashes ...

This top seller is made to volumize, thicken and lengthen lashes with a lightweight formula and flexible, defining bristle ...

Get the latest beauty news and updates from PEOPLE.com, including must-try trends, celebrity skin care routines and editors' product picks. PEOPLE's Beauty Awards: See Our Favorite Skin and Body ...

Clean mascara represents a significant shift in the beauty industry ... health and help achieve desired mascara effects such ...

Perfect for full, va-va-voom lashes, this volumising mascara grabs onto every single ... The standout product of Ariana Grande’s REM Beauty? The eyeshadow palettes. With a mix of six mattes ...

We’re certainly not afraid of a splurge-worthy beauty buy, but true makeup lovers know that the best drugstore mascaras are the heavy-weight champions of affordable beauty products. Our team of ...