But as Reese's remains the most popular Halloween candy year after year, it's basically the same thing. As long as you don't check the outside temperature—or the date—you might think it's ...

“Reese’s, I have a bone to pick with y’all,” Hays says. She tells the company that whatever peanut butter formula it uses in ...

Be the first brand to definitively own Halloween as the category gets consistently louder. Candy Converter, with $0 paid media support, garnered 2.83B earned impressions, helping to drive +3.8% growth ...