Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

Rare Beauty is shaking up the blush market once again with its new Soft Pinch Matte Bouncy Blush. Here's what we really think ...

FROM starring in Wizards Of Waverly Place to winning a Grammy, Selena Gomez has worn a lot of hats in her career – but her ...

Rare Beauty by Selena Gomez Soft Pinch Matte ... this is a stark departure from the brand’s TikTok-viral Soft Pinch Liquid Blush, which is known for only taking one drop (and sometimes that ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...

I tested and reviewed Selena Gomez's Rare Beauty's Soft Pinch Liquid Blush and broke down how to wear it, plus before and after pictures, and how long it lasts.

With its viral Soft Pinch Liquid Blush recently crowned as Sephora's best-selling blush ever, Rare Beauty has become one of the biggest beauty brands of the decade. And it's showing no signs of ...