I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated beauty space anyway – ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, bouncy texture. It's so easy to rub in, immediately absorbs, and leaves my ...

I’ve diagnosed myself with ‘celebrity beauty brand fatigue’, and I doubt I’m the only one. Amidst all the questionable namesake brands, there was Rare Beauty. I was never a massive Selena Gomez fan, ...

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception five years ago. The clean beauty line by the Only Murders in the ...

Gomez's makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...

On the “Lose You to Love Me” singer’s 28th birthday yesterday, her forthcoming beauty brand announced the launch of Rare Impact Fund, with an ambitious goal of raising $100 million over the ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...