I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated beauty space anyway – ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, bouncy texture. It's so easy to rub in, immediately absorbs, and leaves my ...

It feels like there’s not a day that goes by without a celebrity launching a beauty brand. What once excited and intrigued me now has me mentally shouting, “Why, God, why?”. It sounds dramatic, but ...

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception five years ago. The clean beauty line by the Only Murders in the ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

Selena Gomez's Rare Beauty Launches $100 Million Mental Health Initiative for Underserved Communities "Since the brand's inception, we wanted to find a way to give back to our community and ...

The brand's creator tells PEOPLE that "challenging the norms" in the beauty space made her nervous Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022.

Gomez's makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.