One Cosmo editor says: “This is unlike any other body cream I have at home—and I have about 10—all thanks to the whipped, ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

When it comes to makeup, Rare Beauty is on top. Data from CreatorIQ shows the Selena Gomez-founded brand ranked number-one by ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

While the retailer typically only offers this event twice per year, right now there are even more markdowns on fan-favorite makeup products from brands such as Selena Gomez’s Rare Beauty ...

Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020 ...