Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

Counterfeiting has become a multi-billion-dollar problem, affecting various industries in the world, from luxury goods to electronics. It’s a crime that feeds from the act of stealing the identity of ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

NEW YORK--(BUSINESS WIRE)--Brij, a platform connecting physical products to digital experiences, launched today to power one-touch product registration and reorder. The platform allows brands to build ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

GREENSBORO, N.C. — The checkout has changed over the years. First, cashiers manually punched in the price of an item, then the scanners made check-out much quicker, and today, there's self-check-out.

50 years after the barcode was first scanned, 22 leaders from some of the world’s biggest companies sign a global joint statement calling for the transition to QR Codes with GS1 standards to ...