Pepsi, Kaplan said, is “a bold and confident brand,” one that stands for “unapologetic enjoyment.” The current logo, with its lower-case “pepsi” standing shyly away from that laid-back ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging nostalgia for the era thanks to Gen Z.

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography ...

Pepsi, Kaplan said, is "a bold and confident brand," one that stands for "unapologetic enjoyment." The current logo, with its lower-case "pepsi" standing shyly away from that laid-back globe?

Pepsi, Kaplan said, is “a bold and confident brand,” one that stands for “unapologetic enjoyment.” The current logo, with its lower-case “pepsi” standing shyly away from that laid-back ...

Pepsi’s recent logo change was celebrated as a return to normalcy. But are there drawbacks to playing it safe with branding?

Pepsi, Kaplan said, is "a bold and confident brand," one that stands for "unapologetic enjoyment." The current logo, with its lower-case "pepsi" standing shyly away from that laid-back globe?

Pepsi announced Tuesday that the soda would be getting a new-look logo that will roll out into stores by the fall, in time for the cola’s 125th anniversary.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...