Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

As brands adapt to changing consumer expectations, innovative materials and technologies are redefining the future of packaging.

Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

The golden rule of good creative packaging design is the same as it’s always been: Put people first. Brandon Head, creative director at The Hardy Boys, a VML company. Image supplied Packaging is ...