Controversy, advertising’s middle name
Why do brands court controversy? In the hope that it creates a buzz, and the resulting conversation increases brand awareness ...
Business Insider India5y
OYO's $415 million acquisition of Amsterdam-based holiday home chain part of plan to become the world's largest hotel company
From a unicorn in 2018 to becoming a global hotel chain, Indian hospitality startup OYO Hotels & Homes has achieved a lot within a year. Now, OYO is once again in the news for having acquired ...