India’s new-age millennial ... All said the market is wide open for scale and growth. Growing partnerships amid the OTT players, telcos, and other distribution channels indicate the market ...

However, monetisation is still not an issue in the Indian OTT market. A recent PwC report reveals that India’s OTT revenues have increased four-fold since 2019. In 2023, the market grew by 20.9% ...

such as Hotstar in India, and iQIYI in China are also seeing phenomenal growth as long as they utilize both local content and international content. Recent Developments in the OTT Market - In ...

According to industry data, ad spending on digital video is expected to grow significantly, with a projected annual increase ...

The increase in the number of smartphone subscribers and the growth rate projections for this metric are a good omen for the OTT streaming industry in India. An ASSOCHAM-PwC report says India is ...

The OTT (Over-The-Top) streaming market in India has seen remarkable growth in recent years, fueled by an ever-increasing demand for digital entertainment. With a variety of platforms offering a ...

In its submission to Trai, Nasscom says move may hamper consumers’ right to choose as well as raise cost of service, create entry barriers and scuttle innovation in the OTT market. A disproportionate ...

The streaming giant Netflix, which introduced India to the world of international OTT ... market will double from $1.1 billion in 2021 to $2.4 billion in 2026. However, it also predicts similar ...

Discover the top 7 highest-paid OTT actors in India who are reaping the rewards of the booming digital entertainment industry ...