This shoe is aimed squarely at basketball players ... sharpening the precision of fit for players and providing new digital services over time.' Nike has started with basketball because it ...

PHOENIX — A $1.6 million donation of brand-new Nike Kyrie Irving basketball shoes is helping athletes from Title I schools ...

Announcer: On September 15, Nike created a revolutionary new basketball shoe. On October 18, the NBA threw them out of the game. Nike recognized this unique marketing opportunity and footed Mike's ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Today, Nike officially launched James ... Senior Director, Men's Basketball Footwear Product Design. "To move with the force ...

Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and agile playing style.” ...