Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike last aired a Super Bowl ad in 1998, featuring San Antonio Spurs center David Robinson and other athletes playing sports in the nude. Super Bowl LIX is a significant component of Nike’s ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

In just over 50 years, Nike transformed from a small idea into a global sportswear giant worth over $100 billion. This video dives deep into how one man’s vision—Phil Knight’s dream of better ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who recently broke a league record with five consecutive games t ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Nike (NYSE: NKE) is the leader in ... This is supported by its high-profile athlete endorsements, like LeBron James and Cristiano Ronaldo, as well as its partnerships with sports leagues, ...

NIKE and adidas dominate the athletic footwear market, ... These two titans not only compete for consumer loyalty and athlete endorsements but also battle across key metrics such as revenue ...