Analysts predict Ford might need to offer heavier incentives on the F-150 as it ages. The truck’s cross-town rival, the Chevrolet Silverado, reportedly has a new generation coming for the 2027 model year. The precise timing for the next Ram 1500’s launch is still unclear.

Bad news for fans of legacy automaker Ford’s (F) pickup truck line. The planned new model of the F-150 pickup has been delayed, and will not be

Ford will delay production of the next generation F-150 by one year, continuing to produce the current model until April 2028.

The Ford F-150 is a sales juggernaut, making it the automaker’s most important model and one that it relies on for consistent revenue generation. As such, Ford has rolled out timely updates for the truck,