Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.” The post . Doll up in new . Barbie game. appeared ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Erika Winterholler, head of digital gaming business development for Mattel, noted, “We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 . EL SEGUNDO, Calif.--(BUSINESS WIRE ...

The new campaign, titled “Give Limitless Possibilities” was shown during the game, which also celebrated former WNBA player and legend Sue Bird as the 2024 Barbie Role Model.

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 If you could give the kids in your ...