Children’s growing interest in beauty products already has a “catch-all” name: “Sephora kids”, after the beauty store chain, ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

Gen Alpha’s skincare obsession may look cute on social media — but the long-term consequences aren’t. If kids continue using ...