The report claims that mobile wallets are set to become rich marketing platforms within the next five years, and suggests that marketers should be testing campaigns within the payment platforms ...

Mobile wallets were generally preferred for most other payment needs, such as paying for fuel, in-person shopping, and at ...

That’s how much digital advertising fraud cost marketers globally in 2023, with losses expected to reach $172 billion by 2028. AppsFlyer reports that 15% of global mobile media spend is wasted on ...

If you have a smartphone or watch, you likely already have a way: using a mobile wallet. Mobile wallets are the general term for phone-based payment solutions like Google Wallet, Apple Pay ...