The report claims that mobile wallets are set to become rich marketing platforms within the next five years, and suggests that marketers should be testing campaigns within the payment platforms ...

Mobile marketing firm Vibes has released WalletAds, a mobile ad technology that enables consumers to tap and save branded content and offers to Apples Passbook or Google Wallet, directly from mobile ...

Mobile wallets were generally preferred for most other payment needs, such as paying for fuel, in-person shopping, and at ...

“Mobile wallets are a highly effective customer engagement tool,” said Danielle Brown, vice president of marketing at Points. “Through mobile wallets, marketers can reach consumers at the ...

With mobile wallet marketing, retailers unlock a direct, high-impact customer touchpoint—right in every shopper's pocket. "We're applying our technology in an entirely new way, bringing retail ...

If you have a smartphone or watch, you likely already have a way: using a mobile wallet. Mobile wallets are the general term for phone-based payment solutions like Google Wallet, Apple Pay ...

s not all about that, it?s about usage on the marketing side as well. "Since Google Wallet updated a few months back, they?re catching up," he said. Mobile wallets While Passbook may have seemed to be ...

Aircraft manufacturer Boeing's employee credit union will next year launch a mobile wallet to let its members conduct mobile banking and payments activities through their phone. Now known as BECU, the ...