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Miller Lite kicks off 50th anniversary celebrations with ‘Legendary Stories Start with a Lite’
Nick Kindelsperger, When Miller Lite launched in 1975, it was a new brand that created the then-unproven light beer category. Its success wasn’t guaranteed.  But thanks to its fans, the original light ...
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Miller Lite Beer Celebrates 50 Years With Legendary Stories
“Miller Lite has truly been a story in the making for 50 years,” Vice President of Marketing Ann Legan told Beer & Beyond.
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Miller Lite’s legendary 50 years, as told by American legend Christopher Walken
The spot by the Molson Coors Beverage Company brand also honors late sports legends John Madden, Dick Butkus and Bob Uecker.